London WineFair 2025 19/21 May
We are thrilled to announce that Amaro dell'Etna and EtnaSpritz will be present at the London Wine Fair 2025 , which will be held from 19 to 21 May at Olympia London . An event of international importance that marks an important turning point in the world of spirits. Although the name suggests a focus on wine, this time the event will be enriched with a very important novelty, which reflects the ever-evolving trends of the global market: the introduction of Signature Serve, an area dedicated to Spirits.
An event that evolves with the times
For years, the London Wine Fair has been one of the world’s leading wine events. Producers, distributors, buyers and enthusiasts from all over the world have come together to discover the latest, make deals and learn more about the world of wine. However, in recent years there has been a significant change: the growing demand for high-quality spirits and innovative cocktails has led organisers to rethink the format of the event.
The 2025 edition therefore represents a real turning point, with the introduction of Signature Serve , an area dedicated exclusively to spirits . This strategic choice arises from the observation of a clear and growing trend: in 2024, 41% of visitors from the hospitality sector at the fair were interested in spirits. A figure that highlights how the spirits market is becoming increasingly central in the panorama of alcoholic beverages, and how the demand for high-quality, innovative and versatile products is rapidly expanding.
The entrance of spirits into a historically wine-related event
For years, the London Wine Fair has been a point of reference for the world of wine, attracting producers and buyers from every corner of the planet. But this growth of the spirits sector has led the organizers to reconsider the format of the event, creating a dedicated space that can respond to the needs of a rapidly evolving market.
The Signature Serve area will be inaugurated with a selection of 25 exhibitors, carefully chosen from some of the most innovative and influential companies in the international spirits scene. This limited selection will guarantee a high level of quality and will allow visitors to discover unique products, meet producers and deepen their knowledge of the most interesting spirits of the moment.
Why is this news so important?
The introduction of Signature Serve is not only a response to market trends, but also a sign of how the spirits sector is becoming increasingly integrated with the wine sector . The convergence between the two worlds is manifested in many aspects: from the creation of sophisticated cocktails to the demand for high-quality, artisanal spirits , to the growing attention to production techniques and the stories behind each bottle.
This strategic evolution allows us to offer buyers and distributors a more complete and innovative experience, facilitating the meeting between supply and demand in an international context. The presence of cutting-edge brands and niche products will help stimulate new ideas, partnerships and business opportunities.
An opportunity to discover Amaro dell'Etna and EtnaSpritz
Our participation represents a unique opportunity to share with a global audience the richness and authenticity of the flavors of Etna , a volcanic territory that gives life to excellent products. At the space dedicated to Signature Serve, we will have the pleasure of presenting our creations, telling the stories of tradition, passion and innovation that lie behind each bottle.
This presence reinforces our commitment to bringing Sicilian excellence to the heart of the international spirits market, helping to make the peculiarities of Amaro dell'Etna and EtnaSpritz known to the world, two symbols of quality and authenticity that stand out for their unique character and deep connection with the volcanic territory of Etna. We look forward to meeting new partners, enthusiasts and professionals in the sector, to share this adventure and continue to promote the excellence of our products in the global panorama.
